Creative Concept Briefs: Next, the MDI Creative team develops multiple creative concepts and alternatives to solving the creative challenges outlined in your Creative Brief. These concepts are presented to you in the form of a Concept Brief, which includes not only an electronic representation of the creative, but also a comprehensive written rationale for the concept. MDI also delivers full printed comps of each creative concept. Once a concept is selected, the MDI team will complete the concept with full copy and graphics.