Marketing Direct provided these capabilities by

• designing a marketing strategy to maximize media mix and to deliver maximum new member enrollment.
• developing and deploying marketing database to accurately track, measure and report lead/application costs per marketing event.
• creating two direct mail test packages to test against an existing control package, as well as a full complement of creative for member referral, non-responders, collateral, and fulfillment.
• facilitating the tactical execution of the marketing plan